景點辦市集 自發創業不靠財團 – 中時電子報
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首頁
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中國時報
焦點要聞
景點辦市集 自發創業不靠財團
2015年06月15日 04:10
中國時報 (執筆:黃麗如)
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袁定豪認為部落市集要有部落特色才能傳承文化。(陳麒全攝)
水往上流的市集讓都蘭部落學習怎麼做生意,讓部落有新氣象。(陳麒全攝)
加路蘭的市集結合部落特色,有石板烤肉、地方藝品。(陳麒全攝)
作為東河鄉觀光亮點的都蘭部落,有高度的部落意識,近年憂心部落日益觀光化、部落人民的收益卻沒有呈現正成長。部落裡的中年階級「拉元簇」一直尋思讓部落人增加經濟收入,又能保有文化的均衡之道。部落工作者答艾說:「引進財團所產生的就業機會,只會讓大家變貧困,那往往是最低階的工作。我們必須自發性的創業,讓大家不必再到外地流浪打工。」
景點辦市集 自發創業不靠財團 - 中時電子報
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景點辦市集 自發創業不靠財團
2015年06月15日 04:10
中國時報 (執筆:黃麗如)
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袁定豪認為部落市集要有部落特色才能傳承文化。(陳麒全攝)
水往上流的市集讓都蘭部落學習怎麼做生意,讓部落有新氣象。(陳麒全攝)
加路蘭的市集結合部落特色,有石板烤肉、地方藝品。(陳麒全攝)
作為東河鄉觀光亮點的都蘭部落,有高度的部落意識,近年憂心部落日益觀光化、部落人民的收益卻沒有呈現正成長。部落裡的中年階級「拉元簇」一直尋思讓部落人增加經濟收入,又能保有文化的均衡之道。部落工作者答艾說:「引進財團所產生的就業機會,只會讓大家變貧困,那往往是最低階的工作。我們必須自發性的創業,讓大家不必再到外地流浪打工。」
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鑒於部落同胞非常會製作手工藝品,也會烹煮獨特餐食,再加上東海岸的水往上流與加路蘭是旅人一定會停駐的地點。答艾、袁定豪便與東部海岸風景區管理處合作,在這兩個地方開辦賣在地物產、手工藝的部落市集。袁定豪說:「我們將阿美族的元素如漂流木、茅草、石頭放在市集設計裡,之後還會和在地的學校合作,於市集開辦創作展,讓市集不只是賣東西也是展演的地方。目前加路蘭一天平均有80輛遊覽車,部落人自己營運的市集,有效改善部落的經濟環境。答艾說:「阿美族其實沒有做生意的傳統,我們習慣分享、不習慣買賣,但在這個時代,我們的觀念要改變,要把市集當作發展自我的方式之一。」同為拉元簇階級的答艾和袁定豪,都希望藉著目前部落市集成功的運作,能讓青年對故鄉有信心,留住人才也留住文化。(中國時報),