好壞話都將流傳千古 翟本喬:勿低估殺傷力 – 中時電子報
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好壞話都將流傳千古 翟本喬:勿低估殺傷力
2015年06月20日 04:10
中國時報 周思宇/台北報導
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台北市長柯文哲選戰網路軍師翟本喬。(本報系資料照)
2016總統立委大選還沒開打,藍綠陣營早已開始運作臉書粉絲團,搶攻網路民心。台北市長柯文哲選戰網路軍師翟本喬表示,電視廣告、報章雜誌等傳統文宣戰已宣告式微,網路成為宣傳主力,但一席話好或壞都可能「流傳千古」,甚至造成無法預估的殺傷力,建議仍要真誠至上。
柱柱姐網路動員 鎖定LKK
文傳會改組擴編 要找回「被遺忘的藍軍」
避藍綠對決 不入網路口水戰
翟本喬分析,傳統文宣是「單向式」傳播,由選民決定買不買帳,但網路世代已轉變成「多向式」互動傳播,若有類似抹黑蔡英文家族投資海霸王等不實謠言,馬上會遭網友更正、反駁,影響力有限。
好壞話都將流傳千古 翟本喬:勿低估殺傷力 - 中時電子報
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好壞話都將流傳千古 翟本喬:勿低估殺傷力
2015年06月20日 04:10
中國時報 周思宇/台北報導
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台北市長柯文哲選戰網路軍師翟本喬。(本報系資料照)
2016總統立委大選還沒開打,藍綠陣營早已開始運作臉書粉絲團,搶攻網路民心。台北市長柯文哲選戰網路軍師翟本喬表示,電視廣告、報章雜誌等傳統文宣戰已宣告式微,網路成為宣傳主力,但一席話好或壞都可能「流傳千古」,甚至造成無法預估的殺傷力,建議仍要真誠至上。
柱柱姐網路動員 鎖定LKK
文傳會改組擴編 要找回「被遺忘的藍軍」
避藍綠對決 不入網路口水戰
翟本喬分析,傳統文宣是「單向式」傳播,由選民決定買不買帳,但網路世代已轉變成「多向式」互動傳播,若有類似抹黑蔡英文家族投資海霸王等不實謠言,馬上會遭網友更正、反駁,影響力有限。
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近期替藍營辯護政策的粉絲團興起,藍網軍有再起之勢。翟本喬觀察,該類粉絲團應屬於「單兵作戰」,不像是有系統的組織,況且網路是言論自由的開放空間,具特定政治立場很正常。不過,翟本喬指出,以往國民黨握有龐大選舉資源,善於組織戰,卻長期忽略網路溝通,近期從政治人物臉書粉絲頁經營、政府開放鄉民提問等來觀察,藍營搶攻網路族群意味濃。推廣政治理念,立法院副院長洪秀柱背後也有一群青年志工籌組「晴天蝸牛」軍團,替她經營網頁。翟本喬也曾向洪建議,網路溝通態度要真誠,表達方式也要美,才能讓網友自發性地去分享、轉貼她想傳達的理念,進而發揮影響力。他更舉前國防部長蔣仲苓名言「哪個地方不死人」為例,指一席話若令人印象深刻,在網路上不論好壞都能「流傳千古」。翟本喬進一步比較洪秀柱與台北市長柯文哲選戰打法,指兩人均無選戰資源,才採低成本的網路進行宣傳,但他也說,除網路文宣外,勤走下鄉拜票仍不可少,相輔相成才能事半功倍。翟本喬支持洪秀柱代表國民黨競選總統,但並非支持她所有政見。翟本喬說,對比蔡英文對募兵制等議題閃躲,洪單刀直入的個性,更能讓選民做出決定。(中國時報),