美顏水爆夯 今夏神飲水噹噹 – 中時電子報
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美顏水爆夯 今夏神飲水噹噹
2015年06月10日 04:10
中國時報 郭家崴/台北報導
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美顏水爆夯 今夏神飲水噹噹 - 中時電子報
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美顏水爆夯 今夏神飲水噹噹
2015年06月10日 04:10
中國時報 郭家崴/台北報導
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纖Q好手藝紅豆水Light 500ml,35元,全家、萊爾富和OK有賣。
全家紅玫瑰水(櫻桃口味)295ml,原價49元(右),7月7日前特價39元;膠原蛋白檸檬水,1盒5包89元,7月7日前特價79元(左)。
愛健御白玉薏仁水530ml,35元,7-11、全家和OK有賣。
愛健萬丹紅紅豆水530ml,35元,7-11、全家和OK有賣。
去年紅豆水爆紅,帶動喝水要有附加價值的概念,今年業者因應健康需求強打標榜天然、美顏機能訴求、便利寶特瓶裝的紅豆水和薏仁水。除了商品倍數成長,還多了加料升級版,像是櫻桃口味紅玫瑰水、膠原蛋白檸檬水等,近期相關商品有第2件5折起優惠。去年因明星帶動網路熱議,讓紅豆水比薏仁水搶手,一開始盛行自己煮,後來沖泡商品一出隨即熱銷;今年除了隋棠、林心如和陳妍希等藝人代言,包括愛之味愛健看到商機也加入戰局,讓無糖、低卡的美顏機能水在寶特瓶市場開啟激戰,入夏後超商相關業績平均成長2~3成。
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7-11美顏機能水包括沖調品和寶特瓶共4款,去年10月就有的纖Q好手藝20倍紅豆水5入裝、好手藝30倍薏仁水5入裝至今仍暢銷;5月底加入愛健萬丹紅紅豆水和御白玉薏仁水,相關業績提升2成以上。23日前愛健系列原價35元、特價27元;纖Q系列5入79元,同品項第2件5折。全家去年紅豆水、薏仁水各1~2支商品,今年瓶裝加沖泡類增加到5、6支,可見需求倍增。去年8月獨家引進易迦生技紅豆水賣到缺貨,今年再推紅玫瑰水(櫻桃口味),以紅豆水為基底,添加玫瑰果、玫瑰花萃取物、西印度櫻桃果汁,口感酸甜;獨家沖調式膠原蛋白檸檬水,添加維他命C、日本專利魚鱗膠原蛋白配方,兩者10日上架後,在7月7日前都便宜10元。OK去年沒有美顏機能水,今年包括纖Q和愛健等有近6支美顏機能水,近月來銷量增3成,6月11日到7月8日任選第2件6折;Hi-Life萊爾富現有的纖Q好手藝紅豆水Light在5、6月比4月多賣2成以上,6月17日到7月14日第2件6折,皆看好相關類別還會持續穩定成長。,