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消基會:反對商業必載 成立上架機制
2015年06月19日 14:59
中國時報 李盛雯/台北報導
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攸關數位匯流發展的廣電三法本會期功虧一簣,未能在立院過關,消基會副秘書長林宗男表示,站在消費者保護立場,消基會支持公益必載、反對商業必載,在OTT浪潮大舉來襲的時代巨流中,應成立公平透明的上架機制。消基會指出,消基會不贊成擴大無線必載頻道數量,例如1+1或1+N,甚至可以將必載擴張為20頻。消基會的底線是同意現行的必載一台,其餘請回歸商業談判與自由市場競爭機制。
消基會:反對商業必載 成立上架機制 - 中時電子報
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消基會:反對商業必載 成立上架機制
2015年06月19日 14:59
中國時報 李盛雯/台北報導
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攸關數位匯流發展的廣電三法本會期功虧一簣,未能在立院過關,消基會副秘書長林宗男表示,站在消費者保護立場,消基會支持公益必載、反對商業必載,在OTT浪潮大舉來襲的時代巨流中,應成立公平透明的上架機制。消基會指出,消基會不贊成擴大無線必載頻道數量,例如1+1或1+N,甚至可以將必載擴張為20頻。消基會的底線是同意現行的必載一台,其餘請回歸商業談判與自由市場競爭機制。
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消基會強調,從資訊人權觀點,若任意擴大無線電台的必載頻道數,恐將造成無線電台的怠惰與不求進步,電視節目品質只會更低落,最後影響消費者收視選擇權。從消費選擇觀點來看,必載頻道增加等於稀釋消費者收看電視的品質,看到非自選的頻道數增加,不免有強迫收視、搭售意味。從市場競爭觀點分析,廣播電視數位化後,雖然數位紅利有增加,但並非讓良莠不齊的無線電視台藉此搭便車,應讓劣質頻道自然淘汰。林宗男呼籲,應成立一個納入消費者團體的公開透明上架機制,保障擁有優質內容的頻道公平上架機會,特別是公益性質頻道,多多益善。至於商業性質頻道,如果要免費必載,仍應透過上架機制確保內容有一定水平,而非拿到免費必載權,就為所欲為。林宗男說,不同平台應保有公平競爭能力,但現況是有線電視獨大、無線電視萎縮,有線電視動輒將責任推給市場機制,可是在有線電視發展過程中,並非全然依靠業者自身力量,也接受政府政策扶植和補助,理應回饋一部分頻道在公共利益上。林宗男解釋,在公共利益前提下,公益必載頻道不嫌多,因為數位化後的頻道數大量增加,有線電視業者再也不能用過去的理由搪塞,不讓優質頻道上架。無線公益頻道有了上架機制,就可放手投資好的內容,觀眾看得到,才有良性循環。消基會認為有線電視網路在完成數位化建置後,應轉型成為資訊傳送新平台,在數位化頻寬保證下,系統業者與內容供應商、頻道商應公開訂定上架與訂閱費用,秉持「不全必載、不得拒載」原則,盡量把訂閱與否權利,保留給視聽消費者自行決定。(中國時報),