力抗Mers 航空雙雄韓線5折搶客 – 中時電子報
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力抗Mers 航空雙雄韓線5折搶客
2015年07月16日 04:10
中國時報 黃琮淵/台北報導
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南韓Mers疫情趨緩,航空雙雄轉守為攻衝刺韓國線載客率。圖為華航空服員介紹韓國美食。(本報資料照片)
航空雙雄韓國線經營概況
Mers疫情打趴韓國線,航空雙雄轉守為攻,華航、長榮航祭出近5折的優惠票搶客,力促哈韓旅客回流,力拚在最短時間內,把減班的班次加回來,預估第4季起載客率將逐步回溫,明年農曆春節檔期就可以回復正常。受韓國線大規模減班影響,華航6月營收116.38億元,較去年同期衰退7.11%,長榮航雖韓國線航班較少,但6月營收110.11億元,亦較去年下滑3.33%,同樣也受傷。
力抗Mers 航空雙雄韓線5折搶客 - 中時電子報
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力抗Mers 航空雙雄韓線5折搶客
2015年07月16日 04:10
中國時報 黃琮淵/台北報導
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南韓Mers疫情趨緩,航空雙雄轉守為攻衝刺韓國線載客率。圖為華航空服員介紹韓國美食。(本報資料照片)
航空雙雄韓國線經營概況
Mers疫情打趴韓國線,航空雙雄轉守為攻,華航、長榮航祭出近5折的優惠票搶客,力促哈韓旅客回流,力拚在最短時間內,把減班的班次加回來,預估第4季起載客率將逐步回溫,明年農曆春節檔期就可以回復正常。受韓國線大規模減班影響,華航6月營收116.38億元,較去年同期衰退7.11%,長榮航雖韓國線航班較少,但6月營收110.11億元,亦較去年下滑3.33%,同樣也受傷。
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不過看好Mers疫情降溫,南韓至今已7天沒有新病例,最快8月初解除疫情,航空雙雄近日動作也轉趨積極,希望「抓住暑假的尾巴」,流失的旅客外,也利用「後Mers時期」的難得機會,拚台韓線版圖洗牌。華航原飛韓每周42班,減班後剩14班,搶回旅客的企圖心不言可喻,首波攻勢將促銷檔期拉到9月中,測試市場水溫,1個月期票一口氣殺破6000元,幾乎較去年腰斬,是開航金浦及釜山以來的最猛促案。華航主管表示,因Mers減班超過6成,洞其實不小,就看這些旅客何時回流,逐步將飛韓班次回復先前密度。長榮航從原本每周20班減至7班,立榮原訂7月開航台中─仁川也順延。相較於華航主攻北部,長榮航打出高雄-首爾未稅價6600元,頗有與華航互別苗頭的味道在。航空雙雄相繼出招,夾縫中生存的廉航不敢大意,釜山航空祭出史上最大促銷,4人同行來回機票3888元,平均每個人「1千元有找」;新加坡籍酷航在昨日跟進,韓國線下殺5折,來回未稅價不到4000元。航空業者認為,9月下旬進入賞楓期,接下來就是赴韓滑雪旺季,第4季起航班密度應可逐漸回復正常;再來就是跨年跟農曆新年,樂觀預估屆時就能回復Mers前水準。(中國時報),